Given the new vehicle shortage, many customers are electing to hold on to their vehicles for a longer period of time. Naturally, we’ve seen an uptick in owners shopping for prepaid maintenance plans to reduce the cost of ownership.
This trend is seen with the growth in popularity of 3rd party extended warranty companies like Car Shield. Let’s take a look a the volume of search queries for the keyword ‘Car Shield’ over time:
In October, Good Morning America featured a story on the rise in demand for vehicle service contracts. Moreover, how consumers across the country are discovering the limitations of what they purchased. Despite national news coverage on upset customers (see image below) and a lawsuit with the Better Business Bureau (BBB), the consumer demand for saving on vehicle maintenance continues to grow.
Despite national news coverage on upset customers and a lawsuit with the Better Business Bureau (BBB), the consumer demand for saving on vehicle maintenance continues to grow.
Dealers will never have a better opportunity to sell customers prepaid maintenance plans. This is a massive retention opportunity for every Dealer in America.
What is the best way to get owners into the dealership and sell them a PPM plan? Don’t! Sell customers online.
There are potentially thousands of customers in your dealership database eligible for PPM plans. Every month customers visit your website looking for info on PPM plans.
DataClover built the first Service eCommerce platform to sell OEM and Dealer-Branded PPM plans online. Give customers the freedom to research and purchase PPM plans right from your dealership website.
Customers can now purchase prepaid maintenance before coming into the store.
Using our solution, you can now qualify, and sell PPM to any customer both in your database.
After the customer purchases their plan, they will receive a receipt and be prompted to schedule an appointment.
For more information check out our recent articles:
Getting consumers to enter your sales funnel is the first step to convincing them to service with your dealership. This is why top of funnel keywords are so important. When setting up a Paid-Per-Click, you will want to target keywords that show they are researching service, or have a problem with their vehicle that may indicate service is required.
1. What is my online serivce appointment conversion rate?
What is Market Targeting in Automotive? Unlike market segmentation which includes more detailed breakdowns like demographic or psychographic profiles, market targeting includes the level of focus your marketing strategy employs. How broad or how narrow is your target market. Check out the graphic below to better understand how each strategy carves up your DMS.
Reach out and we’ll show you how. It’s easier than you think.