DataClover's Blog

Empty Dealer Lots Leave Consumers Looking To Save on Ownership
Getting consumers to enter your sales funnel is the first step to convincing them to service with your dealership. This is why top of funnel

Investing In Automation: Increasing Content Triggers Across Our Core Marketing Cadence
Getting consumers to enter your sales funnel is the first step to convincing them to service with your dealership. This is why top of funnel

2 Questions Every GM Should Be Asking About Service
1. What is my online serivce appointment conversion rate?

Market Targeting: Differentiating Your Automotive Targeting Strategies
What is Market Targeting in Automotive? Unlike market segmentation which includes more detailed breakdowns like demographic or psychographic profiles, market targeting includes the level of

The Friday Five with Steve Greenfield
DataClover | A Company To Watch The Friday Five with Steve Greenfield https://youtu.be/M-XpZBos3aQ Check out the video above to see what Steve Greenfield has to

The Benefits of Closed Loop Reporting
Closed-loop reporting “closes the loop” on marketing data (digital customer interactions) and connects it to real-life data, like customer purchases or store visits. This type