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Nick Alexander BMW – A Dealership Success Story by DataClover

How Nick Alexander BMW Sold More Vehicle Ownership Products, Retained 34 Service Customers, & Earned $6,766 in Mark-Up Gross Profits Within Their First month of Using DataClover's Aftersales eCommerce Program!

Nick Alexander BMW Dealership Success Story by DataClover Infographic

The Problem

Nick Alexander BMW’s Service Team works hard to build loyalty to servicing your BMW at their dealership. One of the best ways to build loyalty is by selling prepaid maintenance plans to BMW service customers. Their team built a strong process around presenting and selling prepaid maintenance plans in the service drive. But what if a customer is not at the dealership?

The Solution

Until working with DataClover, Nick Alexander BMW had no way to sell customers service products online. Fixed Ops Director Ronald Gripp made the decision to put in place DataClover’s Aftersales Service eCommerce platform.

They tested the waters by offering only one product online – BMW Ultimate Care Oil Plans.

The first month live on DataClover’s Service Aftersales eCommerce platform resulted in 34 PPM plans sold online.

Customized Emails for Nick Alexander BMW by DataClover

The Future

The platform has been so effective that Gripp, the Dealership’s Fixed Ops Director, has added DataClover’s Aftersales Service eCommerce platform to their sister dealership – Nick Alexander MINI.


You can check several more of our dealership success stories here.

Dealership Testimonial

“My favorite part is I can sell any customer in our database. They don’t have to be at the dealership for us to sell service. The setup was easy. In-store fulfillment has been smooth. This is a no-brainer.”

– Ronald Gripp, Fixed Ops Director, Nick Alexander Imports

Nick Alexander BMW Direct Mailers by DataClover

Sell more Services & Retain More Customers!

Book a live 15-minute demo with dataClover's aftersales e-commerce platform today!

DataClover enables dealerships to digitally identify and target potential service customers so they can easily match and sell the most appropriate products/services (bundles) with various discounts and offers to them.

A Dealership Success Story by DataClover

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