DataClover's White Logo

Mercedes-Benz of Huntington – A Dealership Success Story by DataClover

How Mercedes-Benz of Huntington Used DataClover's Custom Email Services to Drive Its Service Appointments & Revenue

Mercedes-Benz of Huntington - A Dealership Success Story by DataClover - Infographic

The Problem

During the start of the COVID-19 pandemic, several dealerships in the US were not able to retain as many customers and earn enough revenue. Mercedes-Benz of Huntington was no exception. Owing to its slow start in August 2020, Mercedes-Benz of Huntington was seeking new growth strategies to increase its overall service traffic and appointment conversion.

The Solution

During this down period in the automotive market, Jim Gustaw and Steve Young, the service managers at Mercedes-Benz of Huntington, were introduced to DataClover’s range of digital tools for dealership success. Soon after our initial discussions, the service managers from the dealership decided to go ahead with using the analytics report within our DealerServiceHub (DSH) program to spark a few new ideas and initiatives by their customers.

Our DSH platform reporting program identified a number of key metrics for the dealership:

  • Highest converting service offer and campaign type over the last 3 months
  • Service offers that were responsible for generating the most appointments
  • Number of conquest owners their service marketing reached last month

Jim and Steve fired off an email to their DataClover Account Manager requesting audience counts and confirming a campaign
launch date. The campaign launched soon after and generated 28 online appointments from inactive customers in the first 48 hours. During the time, this was a staggering response for the dealership!

Customized Emails for Mercedes-Benz of Huntington by DataClover

The Future

The combination of real-time data and analytics can produce powerful service marketing outcomes. Upon realizing this early on with DataClover’s pioneering tools, Mercedes-Benz of Huntington is now looking for more avenues of growth with us.


You can check several more of our dealership success stories here.

Mercedes-Benz of Huntington Direct Mailers by DataClover

Sell more Services & Retain More Customers!

Book a live 15-minute demo with dataClover's aftersales e-commerce platform today!

DataClover enables dealerships to digitally identify and target potential service customers so they can easily match and sell the most appropriate products/services (bundles) with various discounts and offers to them.

A Dealership Success Story by DataClover

DataClover's Company Profile for Dealership Success Stories

Like this Dealership Success Story?

Share it on LinkedIn
Share it on Facebook
Share it on Twitter

Timely Knowledge is a superpower!

Subscribe to our newsletter for more case studies, blogs, & product information.

DataClover not only designs pioneering software-based products to help auto & car dealerships succeed but also creates educational and up-to-date content to inform all members of the automobile industry.

More of DataClover's Dealership Success Stories

Mercedes-Benz Of The Woodlands – A Dealership Success Story by DataClover​

Parkway Toyota – A Dealership Success Story by DataClover​

Mercedes-Benz of Paramus – A Dealership Success Story by DataClover

DataClover's Blog

Crucial Aftersales Service Trends for Dealerships in 2023

Here’s How Dealerships Can Score More Service Leads Online​

Empty Dealer Lots Leave Consumers Looking To Save on Ownership

DataClover's Dealership Success Products

Times Are Tough. Service Leads are Gold.

Want to Increase your Online Service Appointments 4X?

Reach out and we’ll show you how. It’s easier than you think.